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When designing your website, it’s important to align your business goals with what your customers expect. Balancing both is key to creating a successful website. Think about your own experiences as a customer—like the last time you were looking for a phone number on a website. Was it easy to find? Now, put yourself in your customers’ shoes and think about their needs when they visit your site.
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Keep Your Goals and Customers’ Needs in Mind
As a business owner, it’s essential to make sure your website meets your customers’ expectations. For example, if your customers need to contact you, ensure your phone number is easy to find on every page. You might even want to make it stand out or add a call-to-action like “Call now” to encourage immediate contact.
Your “Contact” page should also be easy to find, so customers can quickly get the information they need. If you have a mobile-friendly website, make sure users can click to call directly from their phones.
Let’s use the bakery example again. If you want more local customers, they’ll need to know where your bakery is located. A detailed map or a route planner on your website will make it easier for them to find you.
In addition to location details, your customers might be looking for pricing, special offers, or certifications. Make sure these are easy to locate on your site to meet both your business goals and your customers’ needs. You can also learn more about what visitors do on your website by exploring tools like Google Analytics.
Content That Speaks to Customers
When it comes to the content on your website, focus on what your customers need to know. Avoid jargon and excessive self-promotion. Instead, explain how you solve their problems and meet their needs. This approach makes your website more helpful and engaging. Use clear, easy-to-understand language—unless you’re targeting a very specific audience like astrophysicists. Tell a story to make it more personal and relatable.
Including customer reviews or testimonials can add credibility and show how you’ve helped others. You could also offer customers the chance to leave reviews or rate your products directly on your site, which can encourage trust and engagement.
Design for Quick, Easy Navigation
Keep in mind that on the internet, time is precious. Visitors may only spend a few seconds on your website before moving on if they can’t find what they’re looking for. That’s why it’s crucial to have clear headings, images, and an easy-to-use navigation system. These elements help users quickly find the information they need before they leave your site.
Conclusion
In short, when designing your website, make sure to keep both your business goals and your customers’ expectations in mind. A well-balanced website that’s easy to navigate, contains helpful content, and meets users’ needs will increase your chances of success.
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