Build a Community

Learn the essentials of growing your YouTube channel, keep your viewers engaged with compelling content, and build strong communication with your audience to foster interaction and loyalty.

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Numerous creative possibilities

There are endless ways to bring new ideas to life in your videos. YouTube gives you the freedom to get creative, using tools like VR, live streams, and more, to offer your viewers fresh and exciting glimpses into your world.

Shorts   

YouTube Shorts makes it simple and fast to create fun, engaging content for billions of YouTube users. All you need is a smartphone, a great idea, and a bit of help from our tools.

live streams

YouTube Live lets you create and share content in real time. With a variety of streaming formats, you can broadcast events, courses, gaming content, and much more. It’s a great way to give viewers a closer look into your life and interact with them directly.

premieres

With a premiere, the release of your next video becomes an exciting event. You’ll get a custom landing page with its own URL, allowing you to promote your premiere and build anticipation among your fans. Plus, you can interact with them in real-time through the live chat feature.

community contributions

Community posts are a simple way to stay engaged with your fans. If you have more than 500 followers, you can share polls, photos, GIFs, or make special announcements to keep your audience updated and connected.

Interact with your viewers

Interacting with your fans is a key part of being a creator. Use these moments to get inspired, brainstorm fresh content ideas, and engage with your viewers even between uploads. We offer tools to help you connect with your community and keep the conversation going.

Communicate regularly

The more you engage with your viewers, the more likely they are to engage back. Responding to their comments and feedback is crucial for growing your channel. We’ve got tips to help you turn casual viewers into loyal fans and build a thriving community around your content.

Manage comments

Show your viewers you’re paying attention by responding to their comments. Whether it’s answering questions, offering feedback, or just showing appreciation with a heart, it all helps build connection. You can also pin the best comments to the top so they stand out and get seen by everyone.

Dealing with offensive comments

YouTube automatically removes comments that violate our Community Guidelines, but you may want to remove or block other comments or viewers yourself. We offer tools and filters to help you review and delete comments that may be offensive or harmful to you and your community.

Reaching new viewers and fans

YouTube offers plenty of ways to attract new viewers. Here are some simple strategies to help make your channel more discoverable—from adding subtitles to choosing the right creators to collaborate with.

Working together properly

Collaborating with another creator can be a win-win for both channels. Learn how to make a collaboration work, find the ideal partner, and promote your joint video to maximize reach and engagement.

Achieve more with metadata

After publishing a video, it’s important to optimize the metadata. Learn how to edit descriptions, view metadata history, and compare different versions to see which strategy works best for growing your channel.

Add subtitles

YouTube’s subtitle editor allows you to add subtitles to your videos, helping you reach a broader audience, including viewers who are deaf or hard of hearing, or fans who speak different languages. Videos with subtitles also tend to have longer playback times, boosting engagement.

Keeping your channel on the road to success

We offer tools, tips, best practices, and features to help you understand what’s resonating with your audience (and why). With this insight, we’ll guide you on how to use that information to grow your channel and create more of what your viewers love.