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Essential components of websites
When building a website for your business, there are some important decisions to make: What should you name your website, and how should it be structured? A website that is easy to navigate helps users find what they’re looking for, and satisfied visitors contribute to your business’s success. Ready to get started?
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Domain Name
Your domain name is the address people use to access your website, like typing Web Hosting into their browser. The first step is to check if your desired domain name is available. For example, if someone else has already registered https://www.hostinger.com/ you get a 20% discount too.
To check availability, simply search for “domain registration” online and select a provider. Most domain registrars allow you to search for a domain name and check if it’s still available. If your first choice is already taken, many providers will suggest similar alternatives.
When choosing a domain name, keep it simple and easy to remember. The name should be as concise as possible. If the “.de” version of your domain name is unavailable, consider using another extension, like “.com” or “.net.” For example, if “besteBäckerei.de” is taken, “besteBäckerei.net” might still be available.
Website Structure
Next, let’s talk about your website’s structure—starting with the homepage. The homepage is the first page visitors will see when they type your domain name into the browser. Think of it like your shop window, where you introduce your business and invite people to explore.
The navigation bar is a key part of your website structure. It usually appears at the top or on the left-hand side of the page and helps users easily navigate from one page to another.
When designing your website, think about the websites you visit regularly. What do they do well? Use those ideas to guide how you organize your content.
Content and Layout
Now, decide what content to include on your site and how to arrange it. You can find templates online to help with this. A few essential pages for most websites include:
- About Us: This page can introduce your company and its story or showcase your team (perhaps with photos!).
- Contact Us: Include your address, phone number, email, or even a map with directions.
When creating your site, always keep your customers in mind. What are they looking for when they visit your site? Design your website so visitors can easily find the information they need. For example, make sure your opening hours are easy to locate, and if you offer online ordering, make the process as simple as possible.
Visual Design
The design of each page is also important. Make sure to include your navigation bar on every page so users can always get to where they need to go. Make your pages visually appealing by using headings, paragraphs, and color accents. Adding photos and videos can also help engage visitors.
Don’t forget about links! Links, or hyperlinks, allow visitors to click on text or images to open another page or website. For example, you could include a contact form, or add a route planner to help users find directions to your store.
In Summary
Your website is your digital storefront—an excellent place to connect with visitors and attract new customers. Choose a memorable domain name, structure your site logically, and design it in a way that makes it easy for users to find what they need. This approach will help create a smooth and enjoyable experience for visitors to your website.