Getting started on YouTube

Complete flexibility in both content and design

YouTube offers creators the freedom to film videos, share content, and build their fanbase on their own terms.

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The fastest way to get started

What can you create in just 60 seconds? The answer is clear: engaging content for billions of YouTube users. With YouTube Shorts, it’s simple. All you need is a smartphone and a great idea—and we’ll provide the tools to help you bring it to life.

Building a platform for your videos

Once you’ve set up your new channel, you’re ready to dive in. Experiment with different formats, create a space for your fans, and build a lasting platform for all your content.

Before your first post

Before posting your first video, it’s a good idea to adjust some basic settings on your channel. We’ll guide you through the quick steps to make those changes so you can hit the ground running.

Finding your own style

Before posting anything, take a moment to think about the style you want for your channel. Ask yourself what excites you, what unique story you can share, and who you want to reach with your content.

Customize channel branding

Branding is key to giving your channel a recognizable identity. This includes your channel name, icon, banner, and trailer. These elements, which are easy to customize with our simple tools, shape how viewers perceive you and help them discover your channel.

Create a production plan and get started

Before you start recording, it’s important to take a few steps to set yourself up for success. Choose the right equipment, ensure you have good lighting, and pay attention to details like your camera, microphone, and clothing. With the right setup, you’ll boost your chances of making a great video.

Make sure your videos comply with our rules

Our Copyright and Community Guidelines are here to ensure YouTube remains a fair and safe space for all creators. Take the time to familiarize yourself with these guidelines and follow them to make sure your content stays compliant and reaches your audience effectively.

Leading your channel to success

You’ve created awesome content—now what? Here are some tips to help you publish your videos, reach your first viewers, and plan ahead to grow your audience.

Upload videos to YouTube Studio

Creator Studio is your all-in-one hub as a creator. It allows you to post content, add metadata, view analytics, receive messages from YouTube, and more. You can also check if you’re eligible for the YouTube Partner Program (YPP).

And when you’re on the go, the Studio mobile app lets you manage your channel directly from your smartphone. You can check your stats, respond to comments, and even publish and manage videos.

Sort and create playlists

Once you’ve uploaded your videos, creating playlists is a great way to help viewers discover more of your content and explore your channel. You can organize your videos by format, release date, and more. Plus, with YouTube Studio Analytics, you can track the performance of entire playlists and see how they contribute to your channel’s growth.

Check video performance

YouTube Analytics (YTA) gives you valuable insights into your channel’s performance. It lets you spot trends, see what’s working (or not), and understand who’s watching your content. This data is super helpful for planning your future videos and improving your content strategy.

News and new features

You can stay up-to-date with new features and news for creators directly on your YouTube dashboard. But that’s not all—it also gives you access to growth and revenue opportunities tailored specifically to your channel.